|
Term |
Definition |
|
Yield Management |
A variable pricing strategy, based on understanding, anticipating and influencing consumer behaviour in order to maximise revenue or profits. |
|
Yield Tactics |
Restrictions that are not communicated to the guest, for example: Closed to Arrival, Minimum Length of Stay, Maximum Length of Stay. Synonym(s): Inventory Controls |
|
Yieldable Reservation Element |
The process of applying fences and yield tactics to part of an offer. |
|
Yielding |
The process of applying fences and yield tactics in order to present appropriate inventory types to customers. |