|
Term |
Definition |
|
Uncertified Online Travel Agency |
An Online Travel Agency (OTA) that has not contracted with IHG or met its distribution criteria. |
|
Unconstrained Demand |
The total demand for a product or service regardless of the hotel's supply. |
|
Unfenced |
Opposite of - See fenced. |
|
Unique Data Set |
A profile that defines what data is sent to each channel. |
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Up sell |
Presenting a guest or meeting planner with an offer to buy an additional or higher value replacement inventory type that increases the value of the stay. |
|
Upgrade |
A move from one inventory type to another with a perceived higher value than the inventory originally purchased. |
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Upscale |
High-quality, mostly full-service hotels which demand premium room rates. |