M

Definition

A business that is assigned to an IHG Account Manager because it delivers enough room nights and revenue to warrant IHG corporate representation.

Synonym(s): Key Account, Negotiated Account

The mix of segmentation a hotel does business with.

An index designed to measure a hotel's share of a segment's (comp set, market, tract, etc.) demand.

Acronym: MPI

A way of grouping guests and/or hotels by business type (e.g. tour/leisure, corporate, government) that enables IHG to identify the needs of each type of guest/hotel and tailor its products and services to meet those needs.

The difference between the hotel's net rate and the rate offered by an intermediary.

A room inventory control function that limits the number of nights a reservation can stay when arriving on a certain date.

The maximum amount of time that an enterprise's key products or services can be unavailable or undeliverable after an event that causes disruption to operations, before its stakeholders perceive unacceptable consequences.

IHG's web-based lead management portal that enables centralised, automated groups and meetings lead delivery from multiple business channels. MeetingBroker receives Request for Proposals (RFP) from multiple channels such as Global Sales, leading third party channels (StarCite, Cvent, etc.) and Convention / Visitors Bureaus and allows properties to quickly assign, respond to and analyse these opportunities.

Acronym: MB

IHG® Rewards Club has four membership levels, Club, which is automatically given to all accounts upon sign-up; and three Elite status levels including Gold Elite, Platinum Elite, and Spire Elite.

Acronym: ML

A system by which IHG distributes hotel rooms to certified Online Travel Agencies (OTA's) at a (discounted) net price, allowing the OTA to add a mark up price to the room and sell to the consumer. The consumer, when purchasing, knows exactly what they are buying and at what price, although they do not know the net rate paid to the hotel.

Discounted rates which Online Travel Agents (OTA) or Wholesalers receive, which are marked up prior to onward distribution to the end consumer.

A fee charged to redeem credit card surcharges; it is not a tax and does not apply to all customers.

Acronym: MSF

Transaction log of all inbound and outbound messages to the Guest Reservation System (GRS) from all channels.

Tool to access all inbound and outbound messages to and from the Guest Reservation System (GRS( and channels.

These companies specialise in meta-search but have started offering OTA models (i.e. TripAdvisor Instant Booking). They usually present more content within the initial search and they can either direct the consumer to other websites or they can have the guest book on their website directly. An example is Google Hotel Finder, where the guest can see multiple results at the same time, instead of visiting different websites.

This is an established rate for mid-market account customers (customers with unmanaged travel programmes that deliver volume business to multiple IHG hotels). The discounted rate is based on volume in multiple IHG properties.

A special pricing program offered to specific mid-market accounts. A hotel may choose to participate in any mid-market pricing program, but may not remove itself from a program without permission from IHG Global Sales.

Refers to the movement of data/information from an old system to a new system.

An inventory control function that requires a reservation to meet or exceed a certain length of stay in order to complete the reservation.

Acronym: MLOS

Process that is initiated by a guest or authorised user with the purpose to view, change or cancel a reserved offer.

Enterprise Service Bus used by Amadeus (Mulesoft.com).

A tax charged on the same goods or services at successive stages of production and distribution.